Hi there! 👋
I’m Ella, welcome to my corner of the internet!
I’m a business student interested in exploring the intersection between business, tech, and
innovation!
I love diving into new challenges, whether it’s tackling a case competition, exploring new
topics for work/school, or solving the daily puzzle challenges on LinkedIn! I’m super interested
in R&D, strategy, & customer experiences!
My motto is to create positive experiences for anyone impact, whether through the work I
produce or small gestures! I hope to combine these passions to drive impactful projects!
The Google Developer Groups chapter at McMaster University
empowers students through technology by fostering collaborative
learning through media, projects, and workshops.
Leadership: Marketing & Branding Lead @ Google Developer Groups
GDG McMaster Media Platforms
As a Marketing & Branding executive, I lead end-to-end social media
strategy to drive engagement and community growth. Responsible for
managing branding, liaison between GDG teams & the community, and
support internal cross-functional teams through graphic & UX Design.
Experience: Research Assistant @The DeGroote School of Business
Working as a Research Assistant with Teaching & Learning Services at the
DeGroote School of Business, contributing to pedagogical research projects.
Focused in analyzing trends in education and supporting the development of
innovative student-centered programs/resources.
DeGroote School of Business on LinkedIn
DeGroote Analytical Insights empowers students to grow analytics skills
through interactive workshops, panels, and hands-on experiences,
redefining learning in the field.
Leadership: Director of Strategy @ DeGroote Analytical Insights
DAI Media Platforms:
As Strategy Director, I lead the planning and execution of initiatives that
promote learning in the dynamic environment of analytics to the school
community.
BobaTalks is a Non-profit organization focused on supporting students
navigating the ambiguities of career & personal development.
Project: Program Manager at BobaTalks
I am co-owning/supporting the development and operations of
BobaTalks’ mentorship program. We’re optimizing onboarding
experiences to align with mentor & mentee goals/needs, and working
towards developing + continuously improving the mentorship
experience for the BT community!
BobaTalks on LinkedIn
BobaTalks Website
Internship: Operations Analyst at Tangerine Bank
Tangerine is a digital bank in Canada. Formerly
known as ING Direct Canada, Tangerine is
currently a subsidiary of Scotiabank.
As part of the Operational Effectiveness &
Continuous Improvement Team, I developed
business cases, analyzed KPIs & data, and
formulated process improvement strategies towards
continuous improvement initiatives. Further
supported enablement projects through
environmental scan research.
Other Notable Projects
Generative AI Research Report
Innovation Hackathon
Project: Innovation Hackathon w/ Tangerine Bank
ASK: How can Tangerine reimagine the Banking Experience for digitally
savvy customers, driving them to choose Tangerine as their everyday
bank.
RESULT: Presented a Grow Together Strategy to C-Suite executives,
focused on meeting customers’ needs at evolving stages of life.
Aligning with Tangerine’s core pillars, the strategy offers personalized
banking solutions and integrated digital tools to support customer
needs, enhance engagement, and foster long-term loyalty.
Notable Initiatives
Conducted Primary Research
Secondary Research
Pretotyping
Market Research
1st Place
Project: Canada’s Top Student Case Competition w/ Scotiabank
Selected from a competitive applicant pool to participate in
Scotiabank’s annual Canada’s Top Student case competition.
ASK: Develop a strategy for Scotiabank to stay competitive in a
rapidly evolving tech landscape.
RESULT: Proposed a winning AI chatbot solution with
integrated accessibility features, educational modules, and
videos to enhance app navigation for diverse users. Designed
to be user-friendly and easily integrated into existing product,
the experience ensures a seamless experience for all users.
Let’s Connect!